Divine Enthusiast is a destination for creative women of color to honor, amplify, and align our artisanship authentically and sustainably.
THE LATEST
THE LATEST
In a world that often neglects the importance of proper care and community, liberation leader Adria Moses emerges as a guiding light, placing significance on preserving what matters most - people.
Initially stemmed from a curiosity about self-care perceptions and the need to remember the parts that aren't seen yet still felt, Take Care: The Radical Embodiment of Self-Preservation is a call for care to be explored in all its forms. It acknowledges the interdependence of our well-being and recognizes that our care practices have the ability to create revolutionary change in ourselves and the environments we consume so that we can collectively move towards a better quality of life that reflects safety, intuition, and love.
CONSCIOUS BRANDS
CONSCIOUS BRANDS
Conscious Brands is a carefully curated, sustainable, and mindful marketplace of women of color-led brands that practice conscious consumerism and living.
“Ori Studios exists to disrupt the current fragrance market by honoring the whole person utilizing fragrance as a means of self-expression. Ori is a creative playscape that encourages you to connect deeper with yourself and the world around you.
We offer unique, artisan fragrances that are non-toxic, cruelty-free, and vegan. Ori works against the notion that fragrance must be gender-specific, curating personal home and body care that pushes the boundaries of self-expression.
Welcome to Ori Studios- just what your higher self wants.” - Jamie Wadsworth, Founder & Perfumer
https://oristudios.co
“Sienna Naturals is all about clean care innovation for textured hair. By reimagining what textured haircare looks like with YOU at the center, we have created a new approach to clean chemistry. Our products repair hair health, starting at the root. We go further to dermatologist-test our formulas to ensure our products are safe and non-irritating. This is our clean technology promise to you, our community.” - Sienna Naturals
https://www.siennanaturals.com
“We are an all natural loose leaf tea company that is centered around the healing properties of herbs. Our main goal is to help heal from the inside out all while reawakening the conversation and experience of tea.” - Good Thoughts Tea Company
https://www.goodthoughtsteaco.com
Humility is a collection of natural skincare products and herbal supplements formulated by our founder, Yanique Teape. Each ingredient is selected with a focus on its purpose and we are mindful of its benefits to your body and effects on the environment.
https://www.shophumility.com
“Andrea Iyamah owned by Nigerian fashion designer Andrea Dumebi Iyamah, is a clothing line strongly inspired by ethnic cultures and elements of nature. Andrea Iyamah adopts design elements that stay true to creating authentic clothing and resort wear that celebrate her African roots and cultures beyond.” - Andrea Iyamah
https://www.andreaiyamah.com
“12th & ViV is a minority-owned company developed by a mother-daughter duo that are passionate about luxury home décor and natural skincare.” - 12th & Viv
https://www.12thandviv.com
“BROWN GIRL Jane centers the nuanced needs of women of color, who, for far too long, been excluded from wellness solutions and conversation.” - Brown Girl Jane
https://www.browngirljane.com
“A clean skincare line formulated with organic and vegan ingredients. We leave out the parabens, fillers and alcohol so you're nourishing your skin only with the best that nature has to offer.” - Boubi Skin
https://boubiskin.com
“Our goal is to use Nappy Head Club as more than just a lifestyle brand, but also as a source of information, tools and community. For anyone who has ever felt shamed, excluded, or underserved: this is for you.” - Nappy Head Club
https://nappyheadclub.com/?_atid=8O8EdwWAE557EeDOdsYGgc6VgvjaKD
“This sculptural vase celebrates Queen Ndlovukazi Nandi kaBhebhe, the mother of King Shaka Zulu, the great king and warrior of the Zulu nation, born in 1816. She is considered one the most important queens in South African history and is a significant role model for single mothers. Her life story is a beaconing example to all women who strive to have their voices heard in a society dominated by powerful men who seek to suppress their freedom.” - Sandra Githinji
https://www.sandragithinji.com/product-page/queen-nandi-sculptural-vase
“A global luxury brand that puts creativity at the heart of our strategy, enabling our Houses to set new trends while crafting tomorrow's luxe in a responsible approach.
We believe that women should be empowered to break barriers, achieve excellence in every aspect of their lives, and make their own rules. We know that women can do anything they set their minds to—and we want to help them do it.” - Hanifa
https://hanifa.co
The vision for ASHYA (pronounced “agh-shya”), the accessories design label, has been rooted in travel, cultural awareness, and the act of unifying style and utility.
Co-founded and co-creative directed by American & Jamaican design duo Ashley Cimone and Moya Annece, the brand emerged as an “ode to exploration”. Motivated by global black, brown + indigenous communities and transient modern life, we approach design with effortless mobility and essentialism in mind.
https://www.ashya.co
“The Fond Home operates under the belief that our homes are the true storytellers - a reflection of the tiny little pieces that make us who we are.” - The Fond Home
https://thefondhome.com
“We believe that nothing — especially not your hair — should hold you back from breaking a sweat. Our formulas are specially designed for active women, using the power of nature to remove sweat, balance moisture, and help you transition from your workout to whatever’s next.” - Sunday II Sunday
https://mysunday2sunday.com
“We are clean beauty made to reveal your inner excellence - the kind of excellence that’s rich, deep, and endless. the kind that can’t be boxed in.” - Ami Colé
https://www.amicole.com
“We believe in harnessing the power of food that nature offers us, to improve skin health. We are a sustainable wellness brand that embodies all-natural personal care offerings to improve skin behavior, as a foundation for healthier skin management.” - Terra-Tory
“We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in.” - Founder, OUI the People
“We are a premium beauty brand championing inclusivity and sustainability in luxury. With a vision of becoming a luxury goods conglomerate, we offer an elevated self-care ritual for the modern Black woman through body care.” - SKNMUSE
https://sknmuse.com
“Our goal is to empower women to conquer their daily hustle in style & authenticity. We’re passionate about providing luxurious designs that elevate every individual’s lifestyle.” - Leliamae
https://leliamae.com

“ILERA Apothecary is on a mission to create the healthiest and most beautiful skin of our time. We are plant-based skincare experts with a focus on quality, ethics, and community. Our products are handcrafted in small batches using the finest ingredients sourced from around the world. We believe that when we come together as a community and support one another, we can make an impact that goes beyond ourselves. Visit us online or in person for the best selection of plant-based skincare, wellness events, curated pop-ups, and community building.”
https://ileraapothecary.com